Brand Identity for Dream.city

About Project

Dream city is a social project. It’s a web platform helping Kyiv citizens make their city better. Everyone can send an issue and city problem. And then all these requests are gathered together and sent to city administration for further solving.

Our Approach

The scope of work included concept design, logo creation, typographic items, icons and visual design guide for in-house team. 

We decided to create a bright, modern identity, to show all paints of ideal city. The main trick based on problematic things, which we cut out from the city, such as old ruined buildings, garbage on the streets, traffic jams and other.

The main slogan of this brand is “I wanna live in Dream.city”. It sounds like a motivation for citizens to be involved into city’s life.