Branding for "InfluX"

About Project

Influx is a Marketing tool. It offers comprehensive instruments for Instagram analytics, audit, content management, automated engagement and ultimately - hands-free growth.

Our Approach

The scope of work included concept design, logo creation, typographic items, icons and visual design guide for in-house team. 

We decided to create a bright, neon identity, which will differentiate InfluX from its competitors. The main symbol is a letter "X" in square brackets. It symbolises a photo frame, shows connection to Instagram. And also it looks like a target. 

We developed a slogan - "Stand out from the crowd". It means, that you will raise your social media accounts to a new level, while using InfluX.