Brand Identity for "DEVURAI"

About Project

Devurai - a team of professionals who successfully develop and  implement business IT solutions for over two years. They take on the challenge of complex technology provision for medium and large organizations.

Devurai's team implements the boldest business ideas at any stage of development.

Our Solution

After series of brainstorm sessions we proposed "Bonsai Concept", because bonsai philosophy is very close to Devurai's one. So Brand Essense sounds like "Developers with Bonsai Approach".

Main slogan - "Cultivate your business like bonsai tree". Also we developed brand new Devurai's principles. Here they are:

1) The beginning of your bonsai project is intellectual stimulation

2) We don’t harm, we rearrange your branches

3) Your bonsai project challenges our expertise, architectural aesthetics and development skills

4) Cultivate your business like bonsai, to make it thrive.

In Brand Identity we use pixelated style to make Devurai's brand more technological, and less nature oriented. The same approach we used in typography. But colors are more natural and calm. In our opinion, we were able to convey  main brand idea.